Tool 01 — Diagnostics
What is your marketing
actually returning?
Four numbers you already know are enough to model your pipeline. Adjust them and watch the economics change in real time — no email required to see the result.
Your current numbers
The model
Leads / month
208.3
New clients / month
31.3
Revenue / month
Ksh 2,656,250
Return on spend
10.6×
Cost per client
Ksh 8,000
Modelled with AfriPixel
Revenue / month
Ksh 4,250,000
Monthly upside
+Ksh 1,593,750
Return on spend
17×
Cost per client
Ksh 5,000
This projection assumes a 25% reduction in cost per qualified lead and a 20% relative improvement in close rate from better targeting and qualification. These are planning assumptions for illustration, not a guarantee of results — your actual outcome depends on your market, offer and sales follow-up.
Next step
Have us pressure-test these numbers.
Send us the inputs you used and a strategist will review them against what we see in your category — then tell you honestly whether the upside above is realistic.